Happy Throwback Thursday! If you follow me at all you know that I love my data and my spreadsheets. I’m a numbers and metrics girl — these are quantitative representations of how your readers are interacting with your email messages. 

Along those lines here’s a Webinar presentation that I gave last March. It shows you, in great detail, how to use data trees to analyze your email performance, determine what’s causing performance issues and identify where you should focus your efforts to fix it. Best of all it’s still completely relevant, even a year later. 

It’s definitely an advanced topic — but one that can make you a rock star in your organization when you use it to improve your bottom line performance. So take a deep breathe and dive in — I promise I’ll make it as painless as possible. 




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