I get a lot of email messages from recruiters who find my profile on LinkedIn.

I’m not looking for a job myself, but I often peruse the job descriptions to see if I know anyone to recommend.

And sometimes I read these job descriptions and wonder if the client realizes that they are literally looking for “Wonder Woman” — although I’m not even sure Wonder Woman could do everything in this particular job description well. Read More →

Note from Jeanne: Happy Throwback Thursday! I wrote this article back in February 2015 and it was published by ClickZ. A lot has happened since then but email newsletter remain as hot as ever. Read on for an in-depth look at theSkimm, with lot of ideas and tips that would easily be applied to your own email newsletter to boost performance. Enjoy!

Email newsletter are big news lately. In case you’ve missed it:

  • Nearly a year ago Quartz Insights’ Global Executives Summary found that 60% of executives read an email newsletter as one of their first three daily news sources
  • In June 2014 The New York Times reported on “a radical publishing technology that is catching on in news media companies big and small” – which turned out to be email newsletters [Note: As I’m writing this I just got news that David Carr, the NYT Media columnist who wrote this article, has died. RIP; my thoughts and prayers go out to his family and friends. I will miss his articles on the publishing industry, which I grew up in.)
  • In December of last year a start-up called theSkimm, whose only current offering is a daily email newsletter, raised $6.25 million in funding

On a personal note, I spoke to a business communications class at the University of Maryland last September – my topic was email newsletters. Not only did my session get rave reviews from the students, but I’ve been asked to present again this semester.

So if you’re not currently doing an email newsletter to support your business goals, now’s the time to start. Implementing some best practices will help you be successful – so here’s a quick and dirty review of a recent email newsletter from theSkimm to get you started. Read More →

In a statement, Crocs said it believed it was “acting consistently with social media marketing best practices.”

— Source: On Instagram and Other Social Media, Redefining ‘User Engagement’ by Sydney Ember and Rachel Abrams, The New York Times, September 20, 2015

It’s things like this that give marketers and marketing a bad name.

In case you missed the story, here’s a synopsis.

A mother took a picture of her 4-year-old daughter and posted it on Instagram. The daughter was wearing a pair of Crocs sandals and the mother included #Crocs in the description. Crocs scraped the photo from Instagram and included it in a gallery of user-generated content on its website. Read More →

I was surprised to see this headline (“Clinton’s apology won’t make e-mail scandal disappear”) in my Washington Post app this morning. Not because of anything having to do with Hillary Clinton, but because of the spelling of the word ‘e-mail.’

My standard is ’email.’ This happened back in 2006 when I was writing my book for SitePoint — their standard was ’email’ and after about three chapters I decided that I needed to change what was then my spelling (‘e-mail’) to match theirs.

Looking back, I think I was just lazy. ‘Email’ was one less character to type; switching would also make it easier on my editors, who were forever having to fix one of the most common words in my manuscript. Right around the same time the Email Experience Council (EEC) took a stand for ’email’ over ‘e-mail’ which also swayed me, I’m sure.

So when I saw this headline it made me wonder — how many media organizations are still using the hyphen?  Read More →

Note: This article is one of my ClickZ columns from a little more than a year ago, but both of these organizations are still ‘the place to be’ if you’re a serious email marketing professional. Enjoy!

One thing I love about the email marketing industry is the camaraderie. I was reminded of this again last week while I was in New York on business. I was lucky enough to connect with fellow ClickZ columnist Stephanie Miller and a few other industry friends for dinner. I’ve had similar dinners in Atlanta, Kansas City, London, Washington, D.C., and many other places.

If you’re an email marketer and you aren’t linked into this community, you’re missing out. So I thought I would write today about two organizations that are near and dear to my heart – and which I highly encourage you to join if you’re looking to build a career in email marketing. They are the Email Experience Council (EEC) and Only Influencers (OI). Read More →

You may have read my recent ClickZ Column on LinkedIn Sending Less Email — what I didn’t know when I wrote it was that the changes were going to have a negative impact on my love life.

Here’s what happened.

I’m not sure it was as clear as it could have been in that article — LinkedIn globally restructured its email program in an attempt to decrease user complaints. It voluntarily cut back send quantities by changing the structure of its triggered email program WITHOUT telling users what it was doing. And without proactively giving them a choice of which emails they would continue to receive and which would stop. Read More →

Years ago (was it 2008? 2009?) when David Daniels was the leading email analyst for JupiterResearch he declared it the year of video in email. I think he was a bit of an early adopter, but a study done by his current firm, The Relevancy Group, clearly shows that video can increase click-through rates, time spent with email and share rates.

Yes, I know this is a blog, not email (although this will be included in the first issue of my email newsletter, which I’ll publish soon). But as I mentioned in my first blog post here, I am exploring ways to further leverage social media and other tactics. So here I am talking about my love of email, what sets me apart and what’s next. Basically ‘Jeanne 2.0’ in my own words. Read More →