Hard to believe that Thanksgiving is this week! It sure seems like it snuck up on us with all of the warm weather we have been having. If you are like most, you are probably still trying to finalize your email plans for holiday. Not to worry, we have scoured the internet to find the BEST 2016 Holiday Guides to help you with your last-minute planning.

Here they are — did we miss one that you found useful? Email me with the name of the guide, the URL where we can find it, what you liked about it and your name, title and company. If we agree, we’ll add your find to the list and give you credit for the recommendation!

The Ultimate Guide to Holiday Email Marketing
By Samantha Ferguson for Campaign Monitor

campaign-monitorWhat we love: This article offers tips to help you write subject lines that your subscriber can’t resist!


Sending Holiday Email: What’s Most Important?

by Justin McHenry for the Return Path Blog

return-pathWhat we love: During this key time of the year, you want to do everything you can to make sure you are getting into the inbox. This article discusses the importance of authentication, read rate, complaint rate, sending volume, and more!

Holiday Marketing Guide, Parts 1 to 5

By Various Authors for the Shaw + Scott Blog

shaw-scottWhat we love: Shaw + Scott has 5 “Golden Rules” in their holiday marketing guide with an article that focuses on each one. In addition to that, you can download their Holiday 2016 Lookbook!



2016 Holiday Strategy Guide
By Listrak

listrak-shorterWhat we love: You can download Listrak’s 2016 Holiday Strategy Guide for FREE!



The Email Marketers Holiday Playbook
By Movable Ink

movable-inkWhat we love: The Email Marketer’s Holiday Playbook from Movable Ink provides creative examples of past holiday campaigns along with in-depth explanations about why that creative worked. Learn how to keep customers engaged during this crazy time of the year. PS: This is also FREE!


The Retailers’ Last Minute Guide to Holiday Email Marketing
By April Mullen for the Selligent Blog

seligent-smallerWhat we love: Learn how to utilize other channels/tactics within your organization to help your email program flourish!




I hope you liked our picks! Don’t forget — if we missed one that you found useful email me with:

  • the name of the guide
  • the URL where we can find it
  • what you liked about it
  • your name, title and company

If we agree it’s a winner, we’ll add your find to the list and give you credit for the recommendation! Come back often to see what we’ve added! Happy Holidays!


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