Last year about this time I presented at ClickZ Chicago. I love this presentation because it really gets back to basics but it uses case studies and data to support the standards and best practices that will help you make your email marketing program more effective and more profitable. Enjoy!

The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent – the highest return-on-investment (ROI) of any other direct response channel. Join Jeanne Jennings, Vice President of Global Strategic Services for Alchemy Worx, to learn how organizations are optimizing their email marketing efforts to improve opens, clicks, conversions and ROI.

This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. We’ll cover:

  • Subject line tips and other tactics to help you generate and maintain above average open rates
  • Content strategies and other ways to motivate more of your subscribers to click
  • Landing page optimization and other cost-effective ways to boost your conversion rates
  • Simple but often overlooked ways to increase the ROI on every email you send

You’ll leave with at least a half dozen ideas for things you can test and implement to improve the performance of your own email program.


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