Happy Throwback Thursday! It was just a year ago that I had the honor of speaking at the All About Email Virtual Conference and Expo hosted by eM+C and Target Marketing (this year’s event is November 12 and I’m speaking again — join us!). The issues I discussed last year — email frequency, cadence and ROI — are just as relevant today. Enjoy!

Are you over-mailing? Under-mailing? How do you know? What are the consequences (both positive and negative) of each? And how do you come up with the ‘perfect’ frequency and cadence (if there is such a thing)?

Please join us for this frank discussion on a topic that’s near and dear to the heart of all email marketers. You’ll walk away from this session with:

  • Tools to tell whether you over- or under-mailing
  • Tips for testing whether changes will benefit your program
  • Techniques for talking to management about frequency and cadence issues
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