Note from Jeanne: Happy Throwback Thursday! I’m a huge fan of numbers — email marketing metrics and Web analytics give us insight into how audiences are interacting with your marketing efforts. But if you’re only looking at opens and clicks you are missing the boat.

This presentation covers: 

  • Revenue Metrics
  • Conversion Metrics
  • Send Metrics
  • Testing Metrics
  • Combining Metrics

Many thanks to Pat Friesen and the Kansas City Direct Marketing Association! I was honored to be the keynote speaker at their February 2014 luncheon and deliver this presentation to a packed house! 

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