Note: Happy Throwback Thursday! Isn’t it great when you look back at something you did a few years ago and think “Wow, that was pretty good.” This is the feeling I got when I found this presentation, originally delivered via a Webinar for the American Marketing Association, back in May 2012.

Although it is over three years old the tips hold up — I cover:

  • Website calls-to-action
  • Online email sign-up page(s)
  • Incentives
  • Double opt-in tactics
  • Social media strategies
  • Events and webinars

The presentation includes a couple of case studies with quantitative results — so you can learn from those who are actually implementing these strategies and tactics.

Watch the presentation, try these ideas to grow your list and let me know how it goes!




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