Last week I had the pleasure of catching up with my friend Jonathan Rick, President of The Jonathan Rick Group, a digital communications firm here in Washington, DC. As you may remember from an earlier post, I am leveraging social media more to evangelize about online marketing. And I’m learning a lot from Jonathan, so thought I would share the wealth.
Jonathan has worked with the Department of Homeland Security, the U.S. Chamber of Commerce, the Obama White House and other big name organizations. You may have read his articles in Fast Company, ClickZ or other publications, or seen him quoted in The New York Times, The Wall Street Journal or elsewhere.
In this 8 minute interview we cover a lot of ground. Jonathan talks about going beyond the numbers to report on social media in story format. Along the way he shares examples from work he’s done with clients. Barak Obama, Newt Gingrich, Justin Bieber, The Debt Ceiling and Kidney Stones all come up in the discussion. But don’t let any of that put you off. The advice is sound — and applicable even if you aren’t working in the political realm. Enjoy!