"[The Email Marketing Kit] combines jargon-free theoretical advice and
easy-to-follow practical process to create and implement the most effective
marketing strategy for your business.
Jennings discusses every imaginable topic related to email marketing,
from list rental to legal concerns. She also takes you through every step of the
way as you decide on your approach, build your list, craft emails and make sense
of the results. The book is extremely well-organized and easily navigable."
"Email Marketing in a Box. In a box may be oversimplifying, but in a sense,
that's what The Email Marketing Kit is. It exhaustively covers every single step
of the email process, from developing strategy to getting messages into inboxes
and complying with spam legislation.
"The real value-add to this highly informational volume is a template-packed
companion CD-ROM. If you're involved in email marketing, you probably need this
book."
"[The] Email Marketing Kit is easily the most comprehensive, well
thought out and practical guide to email marketing I've ever come across.
"From strategy to design, delivery to reporting and everything in between,
this is something we'll be recommending to all our customers who are serious
about getting the most out of their email marketing endeavors."
"Unlike most email marketing resources out there, Jeanne manages to
combine
the theory with practice. It's not just a theoretical overview of all that email
marketing involves. It's a practical kit that helps you through the actual
process of developing and executing an email marketing strategy for your
business.
"As well as taking a practical approach, the kit is also refreshingly
realistic...it describes the challenges fairly, then arms you with the
information you need to meet and master them. You'd have to be a pretty hot and
confident email marketer not to get great value out of the kit. The CD alone is
worth the cost."
Upcoming
Speaking _Engagements_
Jeanne does corporate workshops as well as industry presentations
uuu What's Working NOW in
Email Marketing
Fall Conference New England Mail Order Association
Burlington, VT
September 17 to 19, 2008
uuu What's Working NOW in
Email Marketing The Capital Cabal
Event Network
Washington, DC
September 26, 2008
uuu Really Simple
Segmentation Strategies Lifecycle
Messaging Email Conference Blue Hornet
San Diego, CA
September 30 to October 2, 2008
uuu The Cutting Edge
of Email ClickZ
Specifics: Emerging Marketing Solutions Forum New York, NY
October 14, 2008
uuu Insider Tips for Marking
Your Marketing Efforts More Effective -- and Profitable National Center for Database Marketing
Conference Direct Marketing Association Orlando, FL
December 7 to 10, 2008
uuu
Looking for an expert to speak on email
marketing? Contact Jeanne
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