Happy Throwback Thursday! Since I joined CohereOne as a partner I’ve been speaking with a lot of retailers about the benefits of a kick-ass email marketing program. I was reminded of this Webinar which I presented last year for FierceRetail – Enjoy!

Email marketing can be the life blood of a success e-commerce organization — but only if you take full advantage of the channel. In this deck you’ll learn:

  • Which triggered email programs are “no brainers” for online retailers — and how to optimize their effectiveness
  • The four ways to collect information to personalize and customize messages for maximum effectiveness — with real world examples
  • The 15 types of things every e-commerce organization be should be testing to improve performance, with a challenge to make it happen
  • and more!

This deck is full of industry statistics, case studies and real world examples to help guide your efforts.

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