Jeanne
Recent Projects
Jeanne had a two year engagement managing strategy, creative execution, analytics and client contacts for all email marketing, email list growth and some microsites/landing pages under the Hasbro brand.
Optimization of the online email sign-up process resulted in a 300% increase in opt-in registrations immediately. A contest offering free toys went viral, driving traffic up more than 500% from previous levels.
Marketing efforts met or surpassed past efforts as soon as Jeanne and her creative team took over. Jeanne's team handled everything from:
an email product launch for BattleBall
monthly email newsletters for Easy Bake Oven
landing pages for My Little Pony
christmas catalog emails covering multiple brands
pop-up ads for Pokemon.
"Jeanne and her creative team were instrumental in the successful development and rollout of Hasbro's multi-channel online direct, CRM and Internet marketing strategies.
"This included innovative online strategy, customer acquisition, cultivation, retention, product merchandising, brand engagement, brand building, analytics and performance optimization."
Paul Becker, CRM, Direct, e-Commerce and Consumer Internet Marketing Director, Hasbro
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