Note from Jeanne: I wanted to share this in case you missed it — it was one of the top ten most popular articles published on ClickZ in September 2014. Enjoy!
Content marketing is all the rage these days; 90% of B2C Marketers and 93% of B2B Marketers are doing it, according to recent reports from The Content Marketing Institute (CMI). And email newsletters are a channel of choice for distributing this content, according to more than 75% of the marketers surveyed by CMI.
But like many things, successful content marketing is more difficult that it initially sounds. According to the CMI reports the #1 challenge is lack of time. Read More →
Happy Throwback Thursday!
One of the things that I love about email and online marketing is the robust tracking and reporting available. The metrics tell you so much about how people are interacting with your email messages and Web pages — and you can use this information to identify areas with opportunity for improvement.
Back in 2010 I wrote a blog post for MarketingSherpa (at the time I was leading their full day Email Marketing Training Workshops in Canada, Germany and the United States) about metrics and numbers that every email marketer should know by heart. While some of the usual suspects (open rate, click-through rate) are on the list, many of the items are things that are often overlooked — even thought they are important for success.
Although the list will be celebrating it’s 4th birthday early next month it’s still relevant, so I decided to share it as this week’s Throwback Thursday (TBT) post.
Here are the first 5 from the list — do you know these numbers cold? Read More →
Friday, October 3rd was my last day as Vice President, Global Strategic Services, for Alchemy Worx.
I’m not 100% certain — but I am excited about what I’m calling ‘Jeanne 2.0.’
In the near term I’ll be doing some independent consulting. Thank you to those who have already reached out to me about projects. If you have work that I might help with, I’d love to hear from you.
In the longer term, the possibilities are endless and I am, as I said, very excited. I may: Read More →