Oops — I meant to publish this last week. A bit delayed, but happy #TBT!
I originally published this on ClickZ last year just after Cyber Monday. I realize we’re a week out but if you are planning a high frequency campaign here are some things to keep in mind based on programs done last year by Keep and Essential Apparel. If you’re not going high frequency on Monday — it’s not too late to add in at least one more send to see if you can boost performance.
And you might also want to check out a companion post I did here on the blog last year called Cyber Monday 2014: Highlights with information on the email marketing I received from 51 brands last Cyber Monday. Enjoy!
How many messages did you send to your email subscribers on Cyber Monday?
Multi-effort email campaigns can dramatically increase your open and click reach. The charts below are from an actual client campaign and illustrate the relationship between single campaign rate metrics and reach metrics. Read More →