I’m excited to be leading a session titled ‘Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment’ at ClickZ Live Chicago on Thursday, November 6, 2014. This blog post provides a sneak peak of two of the subject line tips and trends we’ll be covering in this session – visit the ClickZ Live Chicago Website to read the full session description and register.
One more note: I’ll also be leading a half–day pre-conference workshop titled ‘Beyond Basics: Advanced Strategies and Tactics to Boost the Performance of Your Email Marketing Program’ on Monday, November 3, 2014 – I provide a taste of the advanced email marketing analytics section of that workshop in my 27-Oct-2014 ClickZ column. Hope to see you there!
Subject lines – they are one of the most critical parts of any email marketing message you send. Subject lines can stop recipients in their tracks and get them to read your email right now — or they be yawn-inducing and drive people to scroll past your message without even thinking about opening it.
There’s actually been some interesting things going on around subject lines in the last few years; here are two trends worth following, along with tips for testing them with your own program. Read More →
Back in 2006 I collaborated with BtoB Magazine (now part of Advertising Age) on an infographic (I don’t remember calling it that back then, but in hindsight — that’s what it is!) for their Email Marketing Insight Guide — I provided the ‘best practices’ and a mock-up of a B2B email newsletter, they added some cute ‘handymen’ (just checked — none of the characters look like ‘handy women’ unfortunately) around it.
The original email newsletter infographic appears below (click on it to open it in a new window — click again to make it larger) — keep reading past that for my thoughts on what still holds up and what I’d do differently today, 8 years later. And let me know your thoughts in the comments. Read More →
Note from Jeanne: I wanted to share this in case you missed it — it was one of the top ten most popular articles published on ClickZ in September 2014. Enjoy!
Content marketing is all the rage these days; 90% of B2C Marketers and 93% of B2B Marketers are doing it, according to recent reports from The Content Marketing Institute (CMI). And email newsletters are a channel of choice for distributing this content, according to more than 75% of the marketers surveyed by CMI.
But like many things, successful content marketing is more difficult that it initially sounds. According to the CMI reports the #1 challenge is lack of time. Read More →
Happy Throwback Thursday!
One of the things that I love about email and online marketing is the robust tracking and reporting available. The metrics tell you so much about how people are interacting with your email messages and Web pages — and you can use this information to identify areas with opportunity for improvement.
Back in 2010 I wrote a blog post for MarketingSherpa (at the time I was leading their full day Email Marketing Training Workshops in Canada, Germany and the United States) about metrics and numbers that every email marketer should know by heart. While some of the usual suspects (open rate, click-through rate) are on the list, many of the items are things that are often overlooked — even thought they are important for success.
Although the list will be celebrating it’s 4th birthday early next month it’s still relevant, so I decided to share it as this week’s Throwback Thursday (TBT) post.
Here are the first 5 from the list — do you know these numbers cold? Read More →
Friday, October 3rd was my last day as Vice President, Global Strategic Services, for Alchemy Worx.
I’m not 100% certain — but I am excited about what I’m calling ‘Jeanne 2.0.’
In the near term I’ll be doing some independent consulting. Thank you to those who have already reached out to me about projects. If you have work that I might help with, I’d love to hear from you.
In the longer term, the possibilities are endless and I am, as I said, very excited. I may: Read More →