Can You Use Email to Market Your Home Business?
Part I Part II
Listen to this interview with the author on
Entrepreneur Magazine's
Home Based Business
Radio Show
Table of Contents
Preface
Chapter 1: Why Use Email Marketing?
Chapter 2: Types of Email Communications
Chapter 3: Developing an Effective Email Strategy
Chapter 4: Acquisition: Growing your Email List
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Chapter 5: Email Design Guidelines
Chapter 6: Optimizing Deliverability
Chapter 7: Tracking and Reporting
Chapter 8: Customer Retention
Chapter 9: Viral Marketing
Chapter 10: Using Third-party Email Lists
Chapter 11: Laws and Regulations
Chapter 12: Getting Started
Appendix: Anti-spam Laws by Country
Index
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