Can You Use Email to Market Your Home Business?
Part I Part II
Listen to this interview with the author on
Entrepreneur Magazine's
Home Based Business
Radio Show
About the Author
Jeanne S. Jennings, author of The Email Marketing Kit, is a leading authority on email marketing. She frequently writes, speaks and is quoted on email marketing issues. She has more than 15 years of hands-on experience in the online arena, most recently as a freelance consultant. She's developed more than 200 unique email newsletters titles, along with too many individual e-mail marketing campaigns and email renewal series to count. Jeanne's approach stresses revenue generation and return-on-investment (ROI) over impressions, opens and clicks.
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Jeanne consults for medium to enterprise-sized organizations; her expertise has
helped Congressional Quarterly, Hasbro, Network Solutions, Reed Business
Information US (formerly Cahners Business Information) Siemens AG, Verizon and
others become more effective and more profitable online.
In addition to consulting, Jeanne is a regular columnist on email marketing for
ClickZ Experts. She also publishes
The Jennings Report
, a free email newsletter containing market research, articles and other
resources for email marketing professionals.
After earning her MBA with a concentration in marketing from Georgetown University (Washington, DC), Jeanne began her career in the late 1980’s with CompuServe, helping organizations create online places to serve their employees, customers and members. This was before the dawn of the World Wide Web and prior to “Internet” becoming a household world.
Jeanne is based in Washington, DC. She travels frequently to meet with clients, speak at conferences and lead workshops on email marketing. To learn more visit www.JeanneJennings.com.
Order
Now from
Price: $197
Free Shipping & Handling to U.S. Addresses (Save $14.90)
No-Risk
Money Back Guarantee