Jeanne
The Email Marketing Kit:The Ultimate Email Marketers Bible
By Jeanne Jennings
Table of Contents
Preface
Chapter 1: Why Use Email Marketing?
Chapter 2: Types of Email Communications
Chapter 3: Developing an Effective Email Strategy
Chapter 4: Acquisition: Growing your Email List
Chapter 5: Email Design Guidelines
Chapter 6: Optimizing Deliverability
Chapter 7: Tracking and Reporting
Chapter 8: Customer Retention
Chapter 9: Viral Marketing
Chapter 10: Using Third-party Email Lists
Chapter 11: Laws and Regulations
Chapter 12: Getting Started
Appendix: Anti-spam Laws by Country
Index
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