Jeanne
The Email Marketing Kit:The Ultimate Email Marketers Bible
By Jeanne Jennings
Book Reviews
"[The] Email Marketing Kit is easily the most comprehensive, well thought out and practical guide to email marketing I've ever come across.
"From strategy to design, delivery to reporting and everything in between, this is something we'll be recommending to all our customers who are serious about getting the most out of their email marketing endeavors."
Dave Greiner, Campaign Monitor
"Unlike most email marketing resources out there, Jeanne manages to combine the theory with practice. It's not just a theoretical overview of all that email marketing involves. It's a practical kit that helps you through the actual process of developing and executing an email marketing strategy for your business.
"As well as taking a practical approach, the kit is also refreshingly realistic...it describes the challenges fairly, then arms you with the information you need to meet and master them. You'd have to be a pretty hot and confident email marketer not to get great value out of the kit. The CD alone is worth the cost."
Mark Brownlow, Email Marketing Reports
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