Jeanne
The Email Marketing Kit:The Ultimate Email Marketers Bible
By Jeanne Jennings
Book Reviews
"[The Email Marketing Kit] combines jargon-free theoretical advice and easy-to-follow practical process to create and implement the most effective marketing strategy for your business.
"Jennings discusses every imaginable topic related to email marketing, from list rental to legal concerns. She also takes you through every step of the way as you decide on your approach, build your list, craft emails and make sense of the results. The book is extremely well-organized and easily navigable."
MarketingSherpa
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"Email Marketing in a Box. In a box may be oversimplifying, but in a sense, that's what The Email Marketing Kit is. It exhaustively covers every single step of the email process, from developing strategy to getting messages into inboxes and complying with spam legislation.
"The real value-add to this highly informational volume is a template-packed companion CD-ROM. If you're involved in email marketing, you probably need this book."
Rebecca Lieb, ClickZ News Blog
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