The Email Marketing Kit:The Ultimate Email Marketers Bible
By Jeanne Jennings
Book Reviews
"[The Email Marketing Kit] combines jargon-free theoretical advice and easy-to-follow practical process to create and implement the most effective marketing strategy for your business.
"Jennings discusses every imaginable topic related to email marketing, from list rental to legal concerns. She also takes you through every step of the way as you decide on your approach, build your list, craft emails and make sense of the results. The book is extremely well-organized and easily navigable."
MarketingSherpa
Read the full review
"Email Marketing in a Box. In a box may be oversimplifying, but in a sense, that's what The Email Marketing Kit is. It exhaustively covers every single step of the email process, from developing strategy to getting messages into inboxes and complying with spam legislation.
"The real value-add to this highly informational volume is a template-packed companion CD-ROM. If you're involved in email marketing, you probably need this book."
Rebecca Lieb, ClickZ News Blog
Read the full review
Order Now from
Price: $197
Free Shipping & Handling to U.S. Addresses (Save $14.90)
No-Risk Money Back Guarantee
Learn More about The Email Marketing Kit
Read the Preface
About the Author
Who Will Benefit
Reviews
Table of Contents
What's In This Book

