I love that more and more companies are leveraging email automation — setting up email campaigns, triggered by an action (or a non-action) that deliver highly relevant messages to customers and prospects.
I’ve developed strategies for and helped implement numerous automated email marketing strategies for a lot of different clients, so I understand most of the pitfalls companies face.
But it’s still a bummer when I get an email from a brand I love that hasn’t overcome the (easily addressed) challenges, like the one that landed in my inbox this morning from Marriott… Read More →
Triggered email messages – those which are sent in direct response to an action taken by the recipient – are hot. Read More →
How well have you documented your email marketing program? Improve its functionality by using these 11 tips for capturing qualitative information to accurately assess how things work. Read More →
Email marketing automation is all the rage right now. Being able to set up a multi-email or multi-channel campaign and have it triggered automatically based on an action, a prospect, or customer offers real efficiency.
But a lot of companies try to jump into marketing automation without laying the groundwork for a successful campaign. Here’s a quick primer on how to start. Read More →
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Back in 2015 Gartner reported that organizations worldwide spent $27.5 billion on customer relationship management (CRM). This was expected to increase to $37 billion in 2017. But are companies getting a decent return on this large investment?
And more importantly, is your organization using its CRM system to optimize bottom line revenue? Read More →
Note from Jeanne: Happy Throwback Thursday! I worked with a client recently that was dabbling in cart reminder emails. When we analyzed the results we found an average conversion rate of 2.07% with $16.79 in revenue generated for every email sent — the best performing of all the initiatives we looked at. Needless to say, they will be expanding and automating this very successful program. It all made me think of this presentation from last year, which I thought I would share — enjoy!
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Well this was fun!
I was poking around online and I found a video of my presentation at the Specialized Information Publishers Association in June, 2015.
In this presentation I talk about data, technology and testing — it’s one of my favorite decks to present. Here’s the session description and take-aways: Read More →