JeanneJennings.com, Inc.
An Email Marketing Consultancy

202.333.3245

JJ@JeanneJennings.com

Keep up with Email Marketing Resources with
The Jennings Report

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JeanneJennings.com,_Inc.
An Email Marketing Consultancy

202.333.3245
JJ@JeanneJennings.com

Biography
Jeanne S. Jennings is an independent consultant with more than 18 years of experience in the online realm; she specializes in helping businesses develop an effective and profitable online presence. Areas of expertise include email marketing strategy, email/online product development, and information/website architecture.

Career highlights include:
u Overseeing the strategy, development and ongoing management of over 170 unique B2B email newsletter titles and numerous email promotions as Director of Email Product Development for Reed Business Information US (formerly Cahners, a subsidiary of Reed Elsevier).  

u Leading a strategic/creative team that developed an online registration, email marketing and sweepstakes program for Hasbro, the second-largest manufacturer of toys and games, resulting in a 300% increase in growth of their opt-in email list.

u Participating as an active member of the product team that launched CQ Alert, Congressional Quarterly's first subscription-based website and their first email newsletter product.

u Developing, launching and marketing an email-and-website options trading service while at KCI Communications which met a first year revenue goal of $200,000 in just under three months.

Jeanne started her career with CompuServe, which was then the leading source for online content, in the late 1980s, before "Internet" was a household word.

In the mid-1990s, with the advent of the World Wide Web, Jeanne moved into the publishing industry, helping top organizations like Congressional Quarterly and Reed Business Information US (formerly Cahners and a division of Reed Elsevier) move their offline content online and monetize it.

Since venturing out on her own in 1991, Jeanne has had the pleasure of working with:

Hasbro u Mayo Clinic u Museum of Science Boston u National Press Club u Network Solutions u Siemens AG, U.S. Chamber of Commerce u Siemens AG u Verizon u Weight Watchers International

and other organizations serious about email marketing. Her typical client is a medium- to enterprise-sized organization looking to take its email marketing to the next level.

Jeanne is a regular columnist for ClickZ Experts and a sought-after speaker for workshops and industry events. She also publishes The Jennings Report, an email newsletter containing market research, articles and other resources for email marketing professionals.

After graduating from Dickinson College (Carlisle, PA) with a Bachelor's degree, double major in economics and political science, Jeanne went to Georgetown University (Washington, DC) and earned her MBA with a concentration in marketing. Still a Georgetown Resident, but now living with her husband and their cat, Jeanne is a huge fan of the Washington Redskins and Washington Capitals.

Professional Affiliations:
u The Email Experience Council
u The Direct Marketing Association of Washington, DC
u The National Association of Female Executives
u The National Press Club
u The Specialized Information Publishers Association

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