Articles by Jeanne

JeanneJennings.com, Inc.
An Email Marketing Consultancy

202.333.3245

Keep up with Email Marketing Resources with
The Jennings Report

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JeanneJennings.com,_Inc.
An Email Marketing Consultancy

202.333.3245
JJ@JeanneJennings.com

Articles by Jeanne (2004)
The Email Text vs. HTML Debate: Readers Weigh In
'Email Marketing' Column, ClickZ.com, December 20 2004

Email Creative: The HTML/Text Struggle
'Email Marketing' Column, ClickZ.com, December 6 2004

RSS: A Marketer's New Best Friend?
Marketing Advents Newsletter, The Direct Marketing Association of Washington, December 2004

Take Email Marketing Copy From Good to Great
'Email Marketing' Column, ClickZ.com, November 22 2004

Next-Gen Analytics: Combining Email and Web Site Data
'Email Marketing' Column, ClickZ.com, November 8 2004

Six Ways to Use Email as a Marketing Tool for Your Organization...and Three Keys to Success
Potomac Executive Biz, Potomac Officer's Club Weekly Business Magazine, October 28 2004

An Automated Email Strategy?
'Email Marketing' Column, ClickZ.com, October 25 2004

Seth Godin on Email, New Web Analytics+Email Solutions, Direct Mail vs. Email
Publisher's Note, The Jennings Report, October 13 2004

5 Good Reasons to Outsource your Email Send
'Email Marketing Hints & Tips,' Constant Contact, October 8 2004

Use Email to Enhance Lead Generation and Sales
'Email Marketing Optimization' Column, ClickZ.com, October 7 2004

Why Are Some Email Newsletters So Bad?
Marketing Fast Facts, The American Society of Association Executives, September 2004

Highlights of Internet & Email Marketing Day, Sponsored by the DMAW
Publisher's Note, The Jennings Report, September 10 2004

Optimize Email with Segmentation, Frequency and Different Message Types
'Email Marketing Optimization' Column, ClickZ.com, September 9 2004

Seven Steps to Optimize Your Welcome Message
'Email Marketing Optimization' Column, ClickZ.com, August 12 2004

Spam is Still in the Eye of the Beholder
Publisher's Note, The Jennings Report, August 12 2004

Much Ado About Nothing? BugMeNot.com and the Future of Free Website Registration
Publisher's Note, The Jennings Report, July 22 2004

Choosing a Broadcast Email Vendor, Part 2: Pricing
'Email Marketing Optimization' Column, ClickZ.com, July 15 2004

Improve your Response Rates: Get Rid of the 'Deadwood' on your List
Publisher's Note, The Jennings Report, July 8 2004

Email Newsletters: Tips for Engaging Your Audience
MagnetMail Newsletter, Published by Real Magnet, July, 2004

Welcome Back, Gmail, Email Newsletter Audits and Developing an Email Newsletter from Scratch
Publisher's Note, The Jennings Report, June 24 2004

Choosing a Broadcast Email Vendor, Part 1
'Email Marketing Optimization' Column, ClickZ.com, May 20 2004

Practical Tips and Proven Strategies for Growing your Marketing, Member or Subscriber Email List
MagnetMail Newsletter, Published by Real Magnet, April, 2004

Happy Birthday: Turn a Special Day into Revenue
'Email Marketing Optimization' Column, ClickZ.com, April 22 2004

Growing an Email List: Five Practical Tips
'Email Marketing Optimization' Column, ClickZ.com, March 25 2004

Highlights: DoubleClick's Insight 2004 Conference
Publisher's Note, The Jennings Report, March 17 2004

Three Easy Pieces -- Complying with the CAN-SPAM Act of 2003
Marketing Advents Newsletter, The Direct Marketing Association of Washington, March 2004

Why are Some Email Newsletters so Bad?
Publisher's Note, The Jennings Report, February 26 2004

Complying With CAN-SPAM: Optimizing Your Unsubscribe Process
'Email Marketing Optimization' Column, ClickZ.com, February 26 2004

Moving a Print Publication to Email Delivery
Publisher's Note, The Jennings Report, February 18 2004

Complying With CAN-SPAM: A 10-Point Checklist for Marketers
'Email Marketing Optimization' Column, ClickZ.com, January 29 2004

The Biggest Challenges Facing Email Marketers Today
Publisher's Note, The Jennings Report, January 22 2004

Complying with the CAN-SPAM Act -- A 10-Point Checklist for Marketers
Publisher's Note, The Jennings Report, January 8 2004

Click Here to View More Articles by Jeanne (1999-2003)

Upcoming Speaking _Engagements_
Jeanne does corporate workshops as well as industry presentations
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What's Working NOW in Email Marketing
Fall Conference
New England Mail Order Association
Burlington, VT
September 17 to 19, 2008
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What's Working NOW in Email Marketing
The Capital Cabal
Event Network
Washington, DC
September 26, 2008
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Really Simple Segmentation Strategies
Lifecycle Messaging Email Conference
Blue Hornet
San Diego, CA
September 30 to October 2, 2008
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The Cutting Edge
of Email
ClickZ Specifics: Emerging Marketing Solutions Forum
New York, NY
October 14, 2008
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Insider Tips for Marking Your Marketing Efforts More Effective -- and Profitable
National Center
for Database Marketing Conference
Direct Marketing Association
Orlando, FL
December 7 to 10, 2008
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Looking for an expert to speak on email marketing?
Contact Jeanne