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JeanneJennings.com, Inc.
An Email Marketing Consultancy

202.333.3245

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The Jennings Report

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JeanneJennings.com,_Inc.
An Email Marketing Consultancy

202.333.3245
JJ@JeanneJennings.com

Articles by Jeanne (2003)
How to Overcome the eNewsletter Mistake of Sending Accidental Spam
Jeanne's response to a common email marketing dilemma, eNewsletter Journal, InternetVIZ, 2003

Using Email to Drive Traffic Offline
'Email Marketing Optimization' Column, ClickZ.com, December 4 2003

A Strong Creative Brief Optimizes Email Marketing
'Email Marketing Optimization' Column, ClickZ.com, November 6 2003

Six Small (and Cheap!) Ways to Target Email
'Email Marketing Optimization' Column, ClickZ.com, October 9 2003

RSS: The Wave of the Future?
The Hotline Newsletter, The Newsletter and Electronic Publishers Association, September 15 2003

"Blog, blog, blog" and Other Thoughts from my Email World
Publisher's Note, The Jennings Report, September 11 2003

RSS: A Medium for Marketers
'Email Marketing Optimization' Column, ClickZ.com, September 11 2003

What are the parameters surrounding Email list compilation? Here e-marketing guru Jeanne Jennings gives a direct marketing newbie some advice on "list lifting," a practice we've all pondered
Marketing Advents Newsletter, The Direct Marketing Association of Washington, September 2003

Thoughts on RSS, Blogs and other 'Hot New Technologies'
Publisher's Note, The Jennings Report, August 26 2003

Email Hits...Misses...and a Case Study
Publisher's Note, The Jennings Report, August 14 2003

Mandated Opt-in for Fax Marketing. Is Email Next?
'Email Marketing Optimization' Column, ClickZ.com, August 14 2003

The FCC Mandates Opt-in...for Fax Marketing
Publisher's Note, The Jennings Report, July 24 2003

Email Creative Checklist
'Email Marketing Optimization' Column, ClickZ.com, July 17 2003

When 'Perfect' gets in the way of 'Good Enough'
Publisher's Note, The Jennings Report, July 10 2003

Are Your Email Metrics Good, Bad or Ugly?
'Email Marketing Optimization' Column, ClickZ.com, June 19 2003

Insights from the ClickZ Email Strategies Conference in New York
Publisher's Note, The Jennings Report, May 27 2003

Kick Starting List Growth: A Case Study
'Email Marketing Optimization' Column, ClickZ.com, May 22 2003

When an Email Marketing Campaign goes Bad
'Email Marketing Optimization' Column, ClickZ.com, April 24 2003

Breaking the Rules -- Or Adhering Too Closely?
'Email Marketing Optimization' Column, ClickZ.com, March 27 2003

Making the Connection: Paid Online Content and Email
Publisher's Note, The Jennings Report, March 27 2003

How to Optimize Email List Growth, Part 2 (Abandon Rate)
'Email Marketing Optimization' Column, ClickZ.com, February 27 2003

Acquisition is Key as Well
Publisher's Note, The Jennings Report, February 13 2003

How to Optimize Email List Growth, Part 1 (Conversion Rate)
'Email Marketing Optimization' Column, ClickZ.com, January 30 2003

It's All About Retention
Publisher's Note, The Jennings Report, January 23 2003

It's Just Email...(Eight Keys to Success with Email Newsletters)
Publisher's Note, The Jennings Report, January 9 2003

Auditing Your Email Initiatives: Five Areas to Examine
'Email Marketing Optimization' Column, ClickZ.com, January 2 2003

Click Here to View More Articles by Jeanne (1999-2002)

Upcoming Speaking _Engagements_
Jeanne does corporate workshops as well as industry presentations
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What's Working NOW in Email Marketing
Fall Conference
New England Mail Order Association
Burlington, VT
September 17 to 19, 2008
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What's Working NOW in Email Marketing
The Capital Cabal
Event Network
Washington, DC
September 26, 2008
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Really Simple Segmentation Strategies
Lifecycle Messaging Email Conference
Blue Hornet
San Diego, CA
September 30 to October 2, 2008
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Insider Tips for Marking Your Marketing Efforts More Effective -- and Profitable
National Center
for Database Marketing Conference
Direct Marketing Association
Orlando, FL
December 7 to 10, 2008
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Looking for an expert to speak on email marketing?
Contact Jeanne