The 'Hit by a Bus' Rule
What you should document and archive about past email marekting campaigns.
ClickZ Experts, Email Marketing Column,
June 28, 2010
Case Study: 160% Lift in Clicks on Email Newsletter Ads
Mixing advertising in with editorial was key to increasing performance.
ClickZ Experts, Email Marketing Column,
June 14, 2010
Are You Ready for the Mobile Revolution?
More than 1 billion consumers are expected to acess their email on mobile phones by 2013, up from 200 million last year. Here's how email marketers can prepare for that increase.
ClickZ Experts, Email Marketing Column,
May 17, 2010
Testing: Lost Revenue That is Priceless
Testing may seem pointless at times. But it's a long-term investment in your email marketing program.
ClickZ Experts, Email Marketing Column,
April 19, 2010
Optimizing Your Double Opt-in Email
A second look at Essential Apparel's offline-online sign-up process and what else is still missing.
ClickZ Experts, Email Marketing Column,
March 22, 2010
Critique of an Offline-Online E-mail Sign-up Process Teaser
How one retailer tried to create list growth with its sign-up e-mail and how it could have done better.
ClickZ Experts, Email Marketing Column,
March 8, 2010
Using E-mail During a Blizzard to Drive Sales and Build Goodwill
Did you use e-mail during the snow storm of 2010 to drive traffic to your Web site or create goodwill? If not, here are some good examples for next time.
ClickZ Experts, Email Marketing Column,
February 22, 2010
Best Practices and Testing in E-mail Marketing
Test it. What matters is what works for your program, not the conventional wisdom.
ClickZ Experts, Email Marketing Column,
February 8, 2010
Quick Tips for Successful E-mail Newsletters
Six best practices to incorporate into your e-mail newsletter.
ClickZ Experts, Email Marketing Column, January 25, 2010
Consumers Get Savvy About Managing Their Inbox
Are your e-mail messages getting into the right folder, the one your audience checks on a regular basis.
ClickZ Experts, Email Marketing Column, January 11, 2010
Jeanne
