Two Free E-mail Deliverability Tools
Getting your e-mail into the inbox is more important than ever. These two free tools help.
'Email Marketing' Column, ClickZ.com, December 28, 2009
Testing: Lost Revenue That Is Priceless
Testing may seem pointless at times. But it's a long-term investment.
'Email Marketing' Column, ClickZ.com,, December 14, 2009
Leveraging Snippets and AutoPreview to Lift Response
A look at AutoPreview and the ways it can impact your e-mail marketing.
'Email Marketing' Column, ClickZ.com,November 30, 2009
Twitter, Blogs, and E-mail -- Do You Have To?
Advice for MBA students and marketers alike before starting to tweet and blog.
'Email Marketing' Column, ClickZ.com,November 16, 2009
Improve Your Results by Improving Your Creative Brief
Four ways to develop a more effective blueprint for e-mail marketing.
'Email Marketing' Column, ClickZ.com, November 2, 2009
Case Study: Boosting your Reach With an E-mail Series
A series of e-mail messages can be more effective than a single missive.
'Email Marketing' Column, ClickZ.com, October 19, 2009
Tips for Selling Ads in E-mail Newsletters, Part 2
E-mail newsletter advertising is a different animal from selling ads for print publications.
'Email Marketing' Column, ClickZ.com, August 24, 2009
Tips for Selling Ads in E-mail Newsletters, Part 1
E-mail newsletter advertising is a different animal from selling ads for print publications.
'Email Marketing' Column, ClickZ.com,August 10, 2009
E-Mail: Evaluating Dedicated vs. Shared IP Addresses
Sharing an IP address with other businesses can reduce e-mail delivery costs, but there are other factors to consider.
'Email Marketing' Column, ClickZ.com,July 27, 2009
Case Study: An Amusement Park E-mail Misses the Mark
Think big companies are better at effective e-mail marketing? Think again.
'Email Marketing' Column, ClickZ.com, July 13, 2009
JeanneJennings.com, Inc.
