<More Recent Articles
E-Mail Case Study: Video Landing Pages
Does video on a landing page increase conversion? Does the e-mail list used make a difference?
'Email Marketing' Column, ClickZ.com, June 29, 2009
It's Not Just About the E-mail...And Video Complicates Matters
Case study: A video in an e-mail gets an impressive number of click-through rates, yet fails to deliver a decent number of leads.
'Email Marketing' Column, ClickZ.com, June 15, 2009
Friends, Friendly Acquaintances, and Your E-mail List
Tempted to add friends and business associates to your company's mass e-mail list? Don't.
'Email Marketing' Column, ClickZ.com, June 1, 2009
Four Tips for Including Video in E-mail
Ready to add video to your e-mail? First, ask these questions.
'Email Marketing' Column, ClickZ.com, May 18, 2009
E-mail Isn't Hockey: Managing Frequency
In hockey, the more shots you make on goal, the greater your likelihood of scoring.
'Email Marketing' Column, ClickZ.com, May 4, 2009
E-mail Marketing vs. E-mail Sales
Why most e-mail campaigns only promote sales, not customer relationships.
'Email Marketing' Column, ClickZ.com, April 20, 2009
Why E-mail Matters More Than Ever
E-mail is cost-effective and can return great results, but it takes some investment to get there.
'Email Marketing' Column, ClickZ.com, March 23, 2009
Report: The Newest E-mail Benchmarks
Benchmarks can help you optimize your efforts. Here's one report to look at.
'Email Marketing' Column, ClickZ.com, March 9, 2009
Bounce Parameters, Budgets, and Deliverability
Are your e-mail bounce parameters hurting your deliverability?
'Email Marketing' Column, ClickZ.com, February 9, 2009
Special Sauce, Silver Bullets, and E-mail Marketing
Four ways to improve e-mail marketing campaign.
'Email Marketing' Column, ClickZ.com, January 26, 2009
E-mail List Rentals: Red Flags and Results
Consider these seven lessons before working with a third-party e-mail list provider.
'Email Marketing' Column, ClickZ.com, January 12, 2009
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