Jeanne
2010 Articles by Jeanne
Disabled Images in E-mail Disable Interest
A critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail.
ClickZ Experts, Email Marketing Column,
July 26, 2010
The 2012 Inbox: Grow Your List Now With Mobile and SocialLook for opportunities to leverage social and mobile "inboxes" to drive relationships and revenue.
ClickZ Experts, Email Marketing Column,
July 12, 2010
The 'Hit by a Bus' Rule
What you should document and archive about past e-mail marketing campaigns.
ClickZ Experts, Email Marketing Column,
June 28, 2010
Case Study: 160% Lift in Clicks on E-mail Newsletter Ads
Mixing advertising in with the editorial was key to increasing performance.
ClickZ Experts, Email Marketing Column,
June 14, 2010
Are You Ready for the Mobile Revolution?
More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year.
ClickZ Experts, Email Marketing Column,
May 17, 2010
How Not to Deal With E-mail List Attrition
See how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting...
ClickZ Experts, Email Marketing Column,
April 19, 2010
Testing: Lost Revenue That Is Priceless
Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program.
ClickZ Experts, Email Marketing Column,
April 5, 2010
Continued Next>