Happy Throwback Thursday! If you follow me at all you know that I love my data and my spreadsheets. I’m a numbers and metrics girl — these are quantitative representations of how your readers are interacting with your email messages.
Along those lines here’s a Webinar presentation that I gave last March. It shows you, in great detail, how to use data trees to analyze your email performance, determine what’s causing performance issues and identify where you should focus your efforts to fix it. Best of all it’s still completely relevant, even a year later.
It’s definitely an advanced topic — but one that can make you a rock star in your organization when you use it to improve your bottom line performance. So take a deep breathe and dive in — I promise I’ll make it as painless as possible. Read More →
Happy Throwback Thursday! This article is 2 years old but the tips here are just as relevant — and just as effective — today. While people are scrolling more than they did back in the 1990s, it’s still best not to count on them finding your email sign-up call-to-action. Put it in a prominent location where they won’t miss it! Enjoy! Read More →
Note from Jeanne: Happy [Belated] Throwback Thursday! There’s a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect.
Here’s a column I wrote for ClickZ last year at this time with some tips for getting it just right… enjoy!
I was at a networking event recently and I met the senior vice president of a consultancy specializing in “Advanced Messaging Design and Delivery” (that was the tag line on his business card). At first I found him very interesting. Read More →
Note from Jeanne: Happy Throwback Thursday! A year after Gmail introduced the prominent unsubscribe link (it’s still there, I just checked) I’ve still not heard of any email marketer who saw their unsubscribes increase significantly. Which makes this article published by ClickZ in March 2014 even more relevant. Read on to learn about a whimsical way that one company incorporated their own prominent unsubscribe in every email — and why they did it. Read More →
Note from Jeanne: Happy Throwback Thursday! I’m a huge fan of numbers — email marketing metrics and Web analytics give us insight into how audiences are interacting with your marketing efforts. But if you’re only looking at opens and clicks you are missing the boat.
This presentation covers: Read More →
Note from Jeanne: Happy Throwback Thursday! Today’s post isn’t an article per se — it’s a presentation that I delivered last year. And even through the title says “What’s Working Now,” everything in here is still relevant. That’s especially true of the section on content marketing and email newsletters (if you haven’t already, check out my recent ClickZ article on theSkimm, a B2C email newsletter that raised a boat load of funding).
Here’s the full overview of topics covered: Read More →
Note from Jeanne: Happy Throwback Thursday! It was 2 years ago that I did this work with a client (and published this article on ClickZ) — but the lessons on smart list management are timeless. Read on to learn how we did it — and how you can do it with your own email marketing campaigns.
A lot of companies looking to improve their email marketing focus on creative, like subject lines and the copy, design, and/or layout in the body of the email. This isn’t wrong, but there’s another element you should be looking at: your list selections.
Here’s a case study showing how I helped one of my clients nearly triple their ROI, taking it from $0.94 to $2.77, primarily by focusing on which lists they sent to.
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Note from Jeanne: Happy Throwback Thursday! I wrote this article in February 2014 and it was first published by ClickZ. A year later personalization remains an underutilized tactic in email and other marketing — and a percentage of those who are doing personalization aren’t doing it as well as they could. Here are four tips to make the most of personalization.
There’s a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Read More →
The topic of double versus single opt-in has come up in a few conversations recently. As a result, I wrote about it in my ClickZ column this week. Feel free to read that piece either before or after this blog post — while each stands alone they are intended as companion pieces.
If you aren’t familiar with double opt-in, here’s a description (with thanks to About.com): Read More →
Happy Throwback Thursday! This article first appeared in my ClickZ column in January of 2013 — but it’s still a relevant topic for anyone trying to determine what their key success metrics are. Enjoy!
Sometimes it’s difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.
Case in point: a recent subject line test I undertook for a client.
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